Services

Brand Management:

• Brand Architecture
• Product Benefit Ladder
• Messaging & Positioning

New Product Launch:

• Go-to-Market Planning
• Omni-channel Execution
• Cross-functional team collaboration

Customer Research

• Customer Personas
• Customer Buying Journey
• Segmentation & Targeting

Deep Collaboration

• Sales
• Product Management
• Engineering

Product Marketing

• Sales Collateral
• Content Planning & Creation
• Competitive Positioning

Customer Insights & Advocacy

• Customer Advisory Boards
• Advocacy & Case Studies
• Customer Experience Metrics & Monitoring

Channel Marketing

• Partner Capacity Planning
• Enablement & Activation
• Co-Marketing: Digital & In-person events